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Eight tools for selling complex technology with LinkedIn

Selling deep tech is nothing like selling standard software. Your client isn't looking for your technology because they don't yet know it exists, the decision goes through a committee where each person looks at something different and, between the first conversation and the contract, there is usually a technical trial or a pilot.

The numbers that explain why selling deep tech is different

74%
of B2B buying teams have internal conflict during the decision.
Source: Gartner, 2025 (opens in a new tab)
5 to 16
people, from up to four different functions, make up a B2B buying group.
Source: Gartner, 2025 (opens in a new tab)
95%
of B2B buyers are not looking for a supplier at any given time.
Source: Ehrenberg-Bass, 2021 (opens in a new tab)
75%
of B2B decision-makers have looked into a product they had not been considering after reading expert content.
Source: Edelman and LinkedIn, 2024 (opens in a new tab)

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What is inside

  • 1. The buying committee map

  • 2. The target account sheet

  • 3. The technology-to-business translator

  • 4. The proof library

  • 5. The educational content calendar

  • 6. Conversation scripts by profile

  • 7. The pilot plan with a next step

  • 8. Your weekly dashboard

With data from Gartner, Edelman and LinkedIn, messages ready to adapt and a weekly dashboard.