Why the founder's profile carries more weight than the company page on LinkedIn
At a B2B startup, the founder's profile reaches further and builds more trust than the company page. What the data says and what role each one plays.
Blog.
What works on LinkedIn to help a B2B startup in the traction stage generate business opportunities, explained so you can apply it.
What a B2B startup in the traction stage needs to understand before chasing more meetings
Why a B2B startup with a good product struggles to reach the people who decide, and what the data says about how companies buy today.
Why selling deep tech and reaching the people who decide is so hard, and how LinkedIn helps
At a deep tech startup, reaching the people who decide is hard, with large buying groups, long cycles and markets to educate. What to do on LinkedIn.
How the LinkedIn algorithm works and why your profile is your startup's best salesperson
What the LinkedIn algorithm looks at, what a well-built founder profile looks like and what your startup gains from it. A practical guide for B2B founders.
Guides
Seven ideas to help your B2B startup reach the people who decide
Seven ideas from the LinkedIn SEED Method, from base camp to the summit, that change how a B2B startup in the traction stage reaches the people who decide. Free access.
Eight tools for selling complex technology with LinkedIn
Eight tools for selling complex technology with LinkedIn, from mapping the buying committee to a pilot plan with a clear next step. Free access.
LinkedIn for biotech founders, arrive at the event with your meetings already booked
Five steps and a six-week timeline to arrive at BIO-Europe, BIOSPAIN or any partnering event with your agenda already full. Free access.